Automotive Events Since 1996
Since 1996, 402 Automotive has been organizing more than 20 premium automotive events each year across Europe, establishing itself as a leading force in the international automotive event industry. The brand expanded into the Middle East in November 2023 with its debut at the Dubai Autodrome, launching AutoMadness and Supercar Madness, followed by successful return editions in Dubai in 2024 that further strengthened its regional presence. In parallel, 402 entered Qatar with two major shows at the Qatar National Convention Centre (QNCC): AutoMadness Qatar in 2024 and The Grand Auto Show in 2025, together marking a significant milestone in the brand’s Middle Eastern expansion. Building on this momentum, two new flagship events are already scheduled—The Grand Auto Show (Qatar) in autumn 2026 and Supercar Madness (Dubai Autodrome) in early 2027—while further expansion into Saudi Arabia and Oman is currently in development. These specialized events focus on key segments of the automotive world, including hypercars, supercars, performance vehicles, JDM culture, and youngtimers and classics, creating powerful platforms for brands to connect with highly engaged automotive communities across the region.
over 300.000 visitor yearly
6 countries and 15 locations
over 20 carshows yearly
The Grand Auto Show returns 2027
Following two successful editions in Qatar — with AutoMadness Qatar debuting at the QNCC in 2024 and The Grand Auto Show in 2025 — the event is ready to return in 2027. The proven concept remains unchanged, with the event location to be announced soon. Visitors can once again expect a high-energy automotive experience featuring hundreds of showcars, from exclusive supercars and hypercars to classics, tuning builds and off-road machines. The iconic Car Catwalk will host multiple daily shows, while spectacular drift performances and nonstop live action will keep adrenaline levels high throughout the event. Automotive brands will be present with the latest models and innovations, offering visitors the opportunity to explore, compare and get inspired for their next car. With its unique mix of performance, design and entertainment, The Grand Auto Show 2027 promises another unforgettable edition — with the location to be revealed soon.
Supercar Madness Dubai Autodrome
Supercar Madness returns to the Dubai Autodrome on 13 February 2027 for the largest supercar event in the city. This high-octane one-day spectacle brings together hundreds of the world’s most exclusive supercars and hypercars — including Bugatti, Koenigsegg, Ferrari, Porsche and many more — for an unforgettable automotive experience. The cars won’t just be on display. Throughout the day, the track will come alive with races, drift shows, roll racing, free track driving and parade runs, delivering nonstop action and adrenaline. In the paddock, visitors can explore an exceptional lineup of vehicles up close, capturing the full diversity and performance of today’s most iconic machines. Beyond the on-track excitement, Supercar Madness offers live entertainment, stunt shows, brand activations, shops & stands, and valuable networking opportunities, creating a complete lifestyle event for true automotive enthusiasts. Supercar Madness Dubai 2027 is more than a show — it’s a full day of speed, sound and spectacle, where hundreds of supercars and hypercars take center stage both on and off the track.
CARSHOWS MIDDLE EAST
We are proud to tell you that we will organize (at least) 2 carshows in the Middle East:
The Grand Auto Show (TBA) - January 2027
Supercar Madness - Dubai Autodrome - 13 February 2027
Ronald van den Broek
Stijn Dekker
Joël Lebeau